Summary

Welcome to my newsletter (est. 5 min read).

In this newsletter, I will be going over the following things:

• Coming up with lead magnet ideas

• My strategy for working smarter and harder

• …and much, much more!

Actionable Tip

Do this today:

1. Create five main objectives for the rest of 2024

2. Create five key results for each objective (if these five results were true, your objective would be achieved)

3. Plan out five tasks per day to help you progress towards making the key results "true"

Best Links

Watch This If You Are Struggling To Get Clients (link)

Things to Quit in 2024 (link)

How to Come Up With Lead Magnet Ideas (link)

Work Smarter & Harder

I think that one of the dumbest things you’ll ever hear (and you’ll hear it frequently) is some variation of “you don’t need to work long hours. You just need to be more efficient.” Another dumb version is “work smarter, not harder.”

Don’t let yourself get psyopped by either of these.

First of all, it is not one or the other. You can work smarter, and harder.

This is what I would consider to be an “ideal” working “smarter” setup:

• Work in a small room with zero distractions

• Ear plugs in

• Phone in another room

• An exact plan for what you want to get done

• Using a 60 minute timer

• Fill out a form at the end of 60 minutes about what you did

You could work smarter like this, and you could do so from sun up to sun down, 12-16 hours per day. One of the most harmful things you can do is create false dilemmas for yourself, and you should avoid people who create false dilemmas for you.

The reason that I am writing about this subject is for those who have ambitions to really climb the ladder and “make it” to the top.

I have been in the top 0.1% in several different businesses at this point.

Once you hit a certain level, everyone is smart. That is not an advantage for you. Everyone can prioritize and delegate. That is not an advantage for you either. Everyone has a good enough product or service. That is not an advantage that you can rely on.

Everyone is smart, has their priorities straight, has a good team and product...AND also works all day, every day.

If you don’t have the ambitions to get to the top, you can ignore this warning. You are not obligated to want these things, and it is perfectly fine to just want to make a good living without trying to be the very best.

But, if you do have these ambitions and have not trained yourself to work extremely hard, for long periods of time, without getting bored, then you are going to get absolutely smoked once you hit that certain level. You won’t even know what hit you. The competition doesn’t truly start until you are in the top 0.1%. Before then, you are not even playing the game.

1000x Leads

Join 1000x Leads: If you own an agency or a B2B business doing over $10k per month and you want the systems, processes, strategies that you need to scale to $100k/mo and beyond, consider joining 1000x Leads.

Book a call with me to see if it’s a good fit:(https://calendly.com/matthewlarsen1000x/30min)

Case Studies

Here are some case studies for our clients in 1000x Leads.

• $6k to $60k/mo in just 6 months (link)

• $0 - $30k/mo in four months while in the army (link)

• $0 - $900k/mo in under 12 months (link)

• Doubling his business in 79 days (link)

• And many, many more client wins (link)

Poll

Tell me what you think. I always want to make these newsletters as useful as possible.