Top Five Most Important Parts of Building an Agency or B2B Business

If you are building an agency or B2B business, here are the five most important parts

Matthew Larsen
November 25, 2024

1. Your offers

Specifically, your intro offer and your recurring service. You need to have both because each covers the other's weaknesses.

It is 10x easier to sell the intro offer and then upsell them into the recurring service later.

2. Your top of funnel traffic

The main ways to drive traffic are paid ads, content, outreach and partnerships.

Don't focus on one. You need to do all four because each one makes the others more effective.

3. Your lead magnets

You need to create lead magnets showing how to solve every problem associated with your service.

For a YouTube agency, think Thumbnails, Editing, Titles, Ideas, Scripts, etc.

This is how you capture and nurture leads and stand out from everyone else

4. Your newsletter

The newsletter is one of the top two ways to convert leads into clients.

It is a direct path from your consciousness to theirs.

It is the only type of audience that is truly yours. You can reach everyone at any time, and are not at the mercy of algorithms

5. Your YouTube videos

YouTube is the other one of the top two ways to convert leads into clients

Watching your YouTube videos is like spending time with you

The more time someone spends with you, the more they trust you.

The more they trust you, the more likely they will buy

This is a video on The Best Lead Magnet Training You'll Ever Find. Feel free to give it a watch.

Tell me what you think. I always want to make these newsletters as useful as possible.