The Thing People Don’t Understand About Ads

When running lead gen ads (for an agency or service based business), people focus far too much on the ad itself, when in reality, that is a small percentage of the entire process.

It isn’t the same as Ecommerce, where people see the ad, click or don’t click, then buy, or don’t buy.

It is not the same thing at all. The only thing they have in common is they are only called paid ads.

When you are running lead gen ads, the ad is just the beginning.

1. Ad Creative

2. Lead Magnet

3. Landing Page

4. Thank You Page

5. Email Flows

6. Conversion Mechanism

7. Sales Process

8. Sales Call

9. Follow Up

Each thing (2-9) arguably has a greater impact on the performance of your ad campaigns than the ad creative itself, and it is super important to realize that if you want to run ads for your B2B business.

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