Selling & Scaling A Digital Product

Selling and scaling a digital product is one of the most difficult but most valuable ways to get agency and B2B clients.

Follow these three criteria for a 90%+ success rate:

1. It either needs to make the more money or save them time (bonus points for both)

It needs to perceived to do one of these two things, just as much as it needs to actually do so.

This is why information is usually a terrible info product. It will cost them time, not save it.

2. It needs to be valuable and appealing to all levels of the market

You can't control who sees your ads and most people are unqualified for your main service.

It has to appeal just as much to beginners as it does to your ideal clients or you will never be profitable.

3. It needs to naturally lead into your main offer

Selling Facebook Ad templates if you are an email marketing agency may get you digital product sales, but it is not going to get you any actual clients.

There is no money in digital product sales. All the money is in the upsell.

Good luck.

YouTube Video Of The Day

This is a video on The Best YouTube Strategy For Businesses in 2024. Feel free to give it a watch.

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