The Most Important Thing You Need To Capture Leads

Lead magnets are going to be the most important thing you have to capture leads.

You need to create 6-12 of them, one for each main category or problem with your service.

An example:

If I was doing landing pages for Ecom brands, my categories would be...

1. Site speed

2. Offers

3. Above the fold

4. Headlines

5. Hero Images

6. Psychology

7. Copywriting

8. A/B Testing

9. Analytics

Then, make a masterclass level document for each of them.

1. It needs to be everything you know

2. It needs to help take someone from being a beginner to an expert

3. It needs to be better (for free) than courses people charge thousands for

People can't read your mind.

If you half-ass it, and make your lead magnet basic, they will think you are basic and they won't hire you.

Go all out, and differentiate yourself from everyone else.

YouTube Video Of The Day

This is a video on The Seven Things You Need To Scale Your Agency. Feel free to give it a watch.

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