Four Rules To Make Better Lead Magnets

Here are some actionable tips for improving your lead magnets

Matthew Larsen
November 13, 2024

Here are four rules to make better lead magnets:

1. You have 60 seconds to make a first impression

When creating these, assume every single person who opens it is "cold" and this is the first time ever seeing you before.

What will they see in the first few slides (60 seconds)?

2. Even though lead magnets are typically free, you should honestly be willing to pay $50 for it

If this is not true, it is not good enough. Ask around too. Hopefully you have some honest friends that will tell you the truth.

3. It should have a step-by-step plan to get them at least five quick wins.

Theory is good, but without action, it is incomplete.

Always make sure to have five crystal-clear things they can do to get some quick wins.

4. It should be "as readable as possible."

Make sure two things are true:

There should only be one idea per slide or headline. If there is more than one, break it up
There should be one image/graphic per idea. This will make it easier to understand

Good luck.

This is a video on One Of The Biggest Mistakes I Make ($1 Million+ Lost). Feel free to give it a watch.

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