Five tips To Make Your Agency & B2B Ads Better

1. Focus on the hook (first 1-3 seconds). Even if they are image ads, there is always a "hook."

Upload your ad to a video editor and crop everything but the first three seconds and watch it.

You will be surprised at how bad it is when you are not being intentional about it.

2. Spend most of your time on everything but the ad itself

• Email flows

• Conversion mechanisms (webinar, group, newsletter, appt setter)

• Offers

• Content

These things will all have a greater impact on ad performance than the ad creative itself.

3. Match the headline/concept of your ad to the headline on your landing page

Think about it.

If they clicked on your ad, they are interested in that headline/concept, so why would you have something different on the landing page?

4. Post content on your profile alongside your ads

If they see your ad, click on your profile and it is blank, they are less likely to convert than if they did so and you had tons of content on your profile.

5. Center your ads on either lead magnets, case studies, or trainings.

These are better offers that will all perform better than "schedule a call with me" ads.

YouTube Video Of The Day

This is a video on The Best Sales Training You'll Ever Find. Feel free to give it a watch.

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