Five Reasons Why Creating Content Is So Important

1. Content (assuming done right) obviously drives top of funnel traffic.

When you post on:

- Twitter

- LinkedIn

- Instagram

- Facebook

- YouTube

- TikTok

...more people find out who you are

2. Content also converts people who already know about you (bottom of funnel)

A lot of people will learn who you are through paid ads, outreach, etc., then they will stumble across your YouTube videos, watch a few, then book a call

3. Content also helps you retain clients

Your current clients will watch your content even more so than anyone else.

Every time they consume a piece of content, they trust you more, become more bought in, and less likely to give you attitude or churn

4. Content helps you network

Clients aside, creating a lot of good content helps you grow your network faster than any "hack" or event ever will.

I don't have a ton of followers or subscribers but I've grown my network by 1000%+ in the past few months since I started posting

5. Content will help differentiate you from the vast ocean of people offering (pretty much) the same thing as you do

There is no such thing as a unique service anymore. Anyone can start a marketing agency.

Creating content will help differentiate you and make you stand out.

YouTube Video Of The Day

This is a video on a cold email campaign that made me $1.8 million. Feel free to give it a watch.

How I Can Help

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Program Overview: https://docs.google.com/presentation/d/1v47B8yVNItyxpfgOzkDngCcTdPdWJWe1V6N3HcbgeXY/edit?usp=sharing

Poll

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