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Five Reasons Why Creating Content Is So Important
If You Own An Agency or B2B Business, Here Are Five Reasons Why Creating Content Is So Important
Matthew Larsen
August 12, 2024
Summary
Welcome to my newsletter (est. 5 min read).
In this newsletter, I will be going over the following things:
Establishing a “Habit Hour”
Why creating content is so important
…and much, much more!
Actionable Tip
Schedule one hour on your calendar (seven days per week) as your "habit hour"
1. Write five tweets
2. Write newsletter
3. Post in community
4. Respond to all cold emails
5. Follow up in CRM (Mon/Thu)
6. Plan YouTube video
Over time, you will be able to do all six in one hour
Free Resources
Video: 5 Lessons From Spending $1 Million on Facebook Ads in 11 Months (link)
Video: How I Got 397,000 Email Subscribers For My B2B Agency (link)
Post: Things to invest in instead of taking money out of your company, paying taxes, & blowing it (link)
Post: Example ad funnel (link)
Document: Offers For Different Levels of Market (link)
Five Reasons Why Creating Content Is So Important
1. Content (assuming done right) obviously drives top of funnel traffic.
When you post on:
- YouTube
- TikTok
...more people find out who you are
2. Content also converts people who already know about you (bottom of funnel)
A lot of people will learn who you are through paid ads, outreach, etc., then they will stumble across your YouTube videos, watch a few, then book a call
3. Content also helps you retain clients
Your current clients will watch your content even more so than anyone else.
Every time they consume a piece of content, they trust you more, become more bought in, and less likely to give you attitude or churn
4. Content helps you network
Clients aside, creating a lot of good content helps you grow your network faster than any "hack" or event ever will.
I don't have a ton of followers or subscribers but I've grown my network by 1000%+ in the past few months since I started posting
5. Content will help differentiate you from the vast ocean of people offering (pretty much) the same thing as you do
There is no such thing as a unique service anymore. Anyone can start a marketing agency.
Creating content will help differentiate you and make you stand out.
1000x Leads
Join 1000x Leads: If you own an agency or a B2B business doing over $10k per month and you want the systems, processes, strategies that you need to scale to $100k/mo and beyond, consider joining 1000x Leads.
Book a call with me to see if it’s a good fit:(https://calendly.com/matthewlarsen1000x/30min)
Case Studies
Here are some case studies for our clients in 1000x Leads.
Poll
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