Summary

Welcome to my newsletter (est. 5 min read).

In this newsletter, I will be going over the following things:

• Making lifestyle changes to help achieve your goal

• Setting up cold emails

• …and much, much more!

Actionable Tip

The five types of "risk" you need to minimize for your offer:

1. Financial risk (your fee)

2. Financial risk (you screwing it up)

3. Time/effort risk (fixing what you screwed up)

4. Reputation risk (consequences from your screw up)

5. Ego risk (trying something and failing)

Best Links

42 Minutes Of The Best Sales Training You'll Ever Find (link)

Top Five Books That Influenced Me The Most (link)

Cold Email Setup Guide (link)

A Donkey Will Never Win The Kentucky Derby

I am currently writing a three-part book series about B2B businesses. The first part has to do with Behavior Change. The second part has to do with Offers and Fulfillment. The third part has to do with Funnels.

I would say that the Behavior Change section is the most important because if you are a useless, excuse filled loser with no skills, a plethora of self-limiting beliefs, and are completely void of knowledge and experience, then the Offers and Fulfillment and Funnel part won’t really do much for you. You wont’ be able to take advantage of them anyways, so the books become useless in a vacuum.

I know, very cheerful.

One of the chapter titles in the Behavior Change book is “No Matter How Hard He Runs, A Donkey Will Never Win The Kentucky Derby.”

Why is this true? Why will a donkey never win the Kentucky Derby? Because it is a race for thoroughbred horses, of course. The donkey is physically incapable of competing. Literally.

Replace “donkey” with “the average person” (maybe even you), and the “Kentucky Derby” with any goal that they are pursuing but have not yet achieved.

Let’s just use an example of a $1 million per year income.

The average person will never be able to achieve this for the same reason a donkey will never win the Kentucky Derby. They just cannot do it. It is just not possible for them in their current state. The donkey does not have the size, strength, stamina, power, demeanor, and ability of a thoroughbred racehorse. It is a fact, not an opinion.

Similarly, the average person does not have the skills, mindset, beliefs, network, business model, time management, and work ethic to earn $1 million. Those who do have these things do earn $1 million per year. They are the thoroughbred racehorses in this analogy.

The good news is that unlike the donkey, who will forever remain the same, a person can “transform” from a metaphorical donkey into a fully fledged thoroughbred horse, and don’t let anyone tell you differently. The caveat is that it is a matter of complete transformations, and most likely multiple transformations. You cannot make “micro improvements” and “optimize” yourself from a donkey to a racehorse. You need to make massive lifestyle changes that affect your body, mind and soul. These happen slowly at first, and then all at once.

If you are ever feeling frustrated and don’t know why you cannot do XYZ, come back to this newsletter, and remember, no matter how hard he runs, a donkey will never win the Kentucky Derby.

1000x Leads

Join 1000x Leads: If you own an agency or a B2B business doing over $10k per month and you want the systems, processes, strategies that you need to scale to $100k/mo and beyond, consider joining 1000x Leads.

Book a call with me to see if it’s a good fit:(https://calendly.com/matthewlarsen1000x/30min)

Case Studies

Here are some case studies for our clients in 1000x Leads.

• $6k to $60k/mo in just 6 months (link)

• $0 - $30k/mo in four months while in the army (link)

• $0 - $900k/mo in under 12 months (link)

• Doubling his business in 79 days (link)

• And many, many more client wins (link)

Poll

Tell me what you think. I always want to make these newsletters as useful as possible.