15 Things You'll Learn If You Stay In Business Long Enough At A Decently-High Level

Here are 15 things you'll learn if you stay in business for long enough at a decently-high level:

(This list does not contain any generic crap)

1. A lot of super successful people are not very smart at all.

Zero percent interest rates for 10+ years + unlimited VC cash + cheap Facebook/Google Ads are a hell of a thing.

2. LTV:CAC ratio are more important than every single other metric in all areas of the business combined and multiplied by 10.

If you know what someone's LTV:CAC ratio is, you can predict how successful they will be 999/1000 times.

3. You cannot plan for, predict or accurately measure someone's true customer journey. If you draw the average customer journey on paper it would look like a spider web on meth and be completely nonsensical.

4. You never really learn until it's your own money.

Example: You'll learn more spending $1,000 in ads for your own business than you will spending tens of millions in ads for your clients. It is just how it is.

5. 95%+ of people cannot make a decision and need to be told what to do. This goes for clients, employees, investors, etc.

You can do very well in business just by learning to speak about any given subject with any measure of conviction.

As an exercise, scroll Twitter for five minutes until you see a "would you rather have A or B" pos and then go to the comments.

Look at how many people put C or "neither" or try to change the question. It will be the vast majority.

This is a microcosm of the entire world.

6. No matter how big the business is, you only need 2-4 people with a brain for it to be really successful.

The rest can just be specialized people to carry out XYZ task without much thinking or ambition.

7. Advice from people who are too far ahead of you is typically so unapplicable that it is no different from just receiving bad advice.

8. Just because people are richer, more successful, etc. than you doesn't mean that they know your business (and what is good for it) better than you do.

9. The ideal business partnership (for performance/achievement) is between a delusional, narcissistic visionary with big goals/plans and an extremely competent operator (who can put up with their ego and erratic behavior for long periods of time).

10. The opportunity/business you pursue is more important a lot of the times than how well you do it.

11. It is far better to copy (the good parts of) other industries than it is to copy your competitors.

There is no better effort-to-gain ratio.

An example of this was how Henry Ford incorporated the assembly line into his business back in the day (after visiting a butcher's shop/technically a de-assembly line in that case).

12. If you really want to build an extraordinary business, you cannot just do "what is standard" in your industry.

20% new/80% standard is an example of "building a better mousetrap" or "doing what your competitors are doing, but better" (both of these are valid strategies).

But if you really want to create that next level company, it has to be more like 80% new/innovation and 20% standard.

13. No matter what you do, just three things will account for 90% of your success.

The hyper-growth comes from correctly identifying these three things and delegating or deleting the rest.

14. The ability to think/plan even one year into the future is going to put you ahead of 99.9% of people.

15. At any given time, there are multiple different ways you can grow your business instantly by 50%.

One change in ads, or landing page, or offer, or sales process, or messaging or cold email script, etc.

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